EFFECT Marketing is Randall Seefeldt, a business writer, designer, consultant and trainer who has worked with small–business clients and domestic and international corporations in the Indianapolis area and beyond for twenty years.

Our mission is to translate online marketing technologies into usable, efficient strategies for offline (brick–and–mortar) service business owners and managers.

Seefeldt believes it’s a sad irony that in the Information Era, the thing that independent business owners have the least access to is information—the commodity they most need to equip them to transform their small businesses into big business.