I’d be honored if you chose to share my post with your readers. And I hope there will be more posts in the future that you like.

Thanks very much,
Randall Seefeldt

What I’m suggesting with the last line is that ultimately, the business owner has to take responsibility for everything that happens in and to his business – including all aspects of marketing, particularly setting and executing a marketing strategy. And that has to include accepting responsibility for the business’s failure if he doesn’t take control of his marketing. I’ve known too many small-business owners who, after failing to take any initiative in getting their name out and bringing in customers, were all too quick to find someone or something else to blame when their businesses didn’t last – the economy, the competition, lousy employees, slow suppliers – instead of accepting their responsibility.